Freelance Search Engine Marketing Manager

Reference #6102

Freelance Position

Posted on 06/30/2009

Description: A leading global provider of enterprise-wide customer relationship management (CRM) applications is looking for a part-time, freelance candidate to work on site. The ideal candidate will have strong hands-on experience with organic optimization techniques, SEO/SEM, managing online campaigns, XML sitemaps, Google analytics, meta-tags and keyword research. Specifically, the candidate will: * Manage PPC campaigns, including keyword research, manipulating bids and testing creative * Analyze and report web analytics to determine effectiveness of online marketing initiatives on a daily basis * Formulate short-term and long-term solutions to increase company’s website traffic * Work closely with rest of marketing team to optimize the company’s website content and design to boost the site’s organic ranking on search engines

Required Skills: * BA or BS degree in Marketing, Advertising/Media/Public Relations or equivalent * At least two years previous experience in online marketing or advertising; paid search, SEO and PPC campaign experience (Google Adwords, Yahoo and Microsoft AdCenter) preferred * Proficiency in MS Office * Good verbal and written communication skills

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