Interactive Marketing Specialist

Reference #5435

Full-Time Position

Posted on 10/22/2008

Salary: $45k-$55k

Description: We are seeking a technically proficient marketing specialist with excellent project management and interactive skills. Candidate must have .html, email marketing, database marketing, SEO, SEM and analytic skills. In addition to online and new media knowledge the candidate will possess experience with coordinating and executing traditional marketing disciplines including direct marketing, event marketing, and print. Responsibilities: * Coordinate Department Operating Procedures as they relate to executing multi-channel marketing campaigns, web content management, email broadcasting, online newsletters, direct mail, measurement and metrics. * Develop marketing program business requirements and program web pages and email broadcasts. * Manage lead generation and client retention measurement and metrics. * Cross functional responsibilities among various internal departments and companies to ensure consistency among brands, messaging and product/service positioning.

Required Skills: Three to five years of experience in similar position. Proficiency with .html and authoring tools is required. Email marketing, database marketing, SEO, SEM, CRM and analytic skills. Ability to write and edit communications for various audiences. Experience in data services, list services and direct marketing preferred. Google Advertising Professional - Google Ad Word certified individual a plus.

Education: Undergraduate degree

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