Manager of User Experience
Reference #14914
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Permanent Position
Posted on 8/13/2010
Start: Immediately
Salary: $70K-$80K
Description: * Become a trusted, go to resource for the Businesses on all things digital; site, metrics, content, systems * Drive site development pipeline for each business unit from a foundation of customer needs, competitive offering, business unit positioning. * Accountability for site conversion, and other metrics including searches * Responsible for owning revenue driven through the web channel (leads) and optimizing channel to achieve most effective conversion * Work closely with marketing channel leads (VP Digital, VP CRM, Communications) to quarterback effective integration of plans/programs across digital channels * Fanatical about site performance and continuous optimization * Aggregator and presenter of best practices in all things web and digital * Conversion and family Funnel * Home Page and site merchandising * User experience across digital channels * Consistency of message * Targeting message and content to individual interest levels * Owner and central content resource * Single source of content knowledge across client accounts * Responsible for content strategy across enterprise * Responsible for building, measuring and expanding pilots for center page ownership * Develop relationships between web, email and other digital channels * Consulting role and key marketing representative on key accounts * Email ownership with heavy partnering with Experience Director and CRM
Required Skills: * 8+ years web site development or implementation and ownership in a brand marketing organization * Strong vision capabilities and extremely strong project management skills * Experience with high touch, highly experiential brands * Experience with content management systems * Proven leadership ability up, across, down * Integration of offline and online channels * Experience with multiple brands within one enterprise * Highly flexible, nimble * Must be willing and able to define and articulate strategy and get your hands dirty * Ability to play a trusted advisor role and advise LOBs on site strategy while also building and implementing a vision for coordination of sites, hosting environments, metrics platforms, CMS platforms, and content repositories * Interested in rapid expansion of responsibilities, interest in broad participation in business over time. Success Metrics/Measure * Web site conversion * Customer satisfaction with digital channels * Consistency of channel presentation * Brand perception * Cross sell and up sell revenue * Delivery on time and budget for all projects * Metrics across paths on site
Education: College degree preferred
Position potential: Excellent according to merit

Contact

Lily Z. Winsaft

770-640-7317 x 23

lily@aldebaranassociates.com

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