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Description:
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Collaborate with SVP of Digital Sales and align efforts to ensure that the digital business meets revenue goals.
Collaborate with the digital programming team to ensure that new site features, products and promotions are strategically aligned with advertiser demand.
Create new packages and opportunities as needed to ensure that new programming efforts are monetized accordingly.
Work with marketing counterparts and sales management to deliver innovative digital programs to the publishing and broadcast sales teams for ?Omni Selling?.
Work with sales development team to create meaningful digital advertising experiences for clients.
Ensure that the digital properties are best represented.
Develop and maintain audience research and site metrics advertising ?stories?, site positioning and content overviews for sales material toolkit.
Keep abreast of digital marketing trends and advertising products, sharing those with marketing team and digital sales force.
Collaborate with the designated ?promotional team? (consumer marketing, the digital editorial director, sales management and corporate communications) to create awareness of key programs within the advertising community.
Ensure that all promotional efforts are aligned to maintain brand value and create value for sponsorship programs.
Attend digital marketing, programming and advertising panels and trade conferences when relevant.
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