Marketing Director Ref#: 41855 Posting Date: 01/26/2010 Type: Permanent Description: Primary Purpose: Martha Stewart Living Omnimedia is seeking a Marketing Director. The qualified candidate will lead a team to develop marketing strategy and manage all partner marketing initiatives including advertising, PR, in-store display, promotion, events, marketing collateral, and packaging. The Marketing Director will create and maintain a clear brand message that is correctly positioned in the company's overall merchandise and brand strategy. Principal Duties and Responsibilities: Establish and maintain strong relationships with partners for the mutual benefit of MSLO and partner brand for optimal revenue generation. Work with partners' marketing departments and MSLO merchants (licensing/retail merchandising) to gain a thorough understanding of partners' brands, products, and retail/distribution strategies. Create marketing calendars for partners; work with partners and merchant teams to develop creative briefs; and manage associated marketing and PR, advertising, web initiatives, events, collateral, sales support material, direct mail, in-store promotion, trade shows and industry events. Educate partners about the MSLO brand and provide brand guidelines, on-going support, and materials to ensure partner-produced materials and communications meet mutually established specifications and standards. Lead regular strategy meetings between partners, agencies (creative and media), and Creative Services. Under the guidance of the SVP of Merchandising, forecast and calculate partners' advertising budgets and manage their deployment for optimal brand and revenue impact. Work with Finance to manage projects within scope and contract including billing back third party expenses and time for internal resources associated with art, design, copywriting, production, digital imaging, photo shoots, and associated usage rights. Work with Legal to ensure all communications protect MSLO and partners' intellectual property and comply with applicable guidelines, regulations and laws. Partner with Public Relations, Corporate Communications, Legal, and Martha's executive team in the planning, coordination, and execution of Martha's personal appearances on behalf of partners. Salary: Start Date: Required Skills: Education: Contact Name: Phone: APPLY ONLINE RETURN TO POSTINGS